News | Open Door Internet Open Door Internet Sun, 25 Aug 2019 09:00:00 +0100 en hourly 1 10 Critical UX Mistakes In SMB Websites To Avoid At All Costs Sun, 25 Aug 2019 09:00:00 +0100 Victoria Brock Here are 10 critical UX mistakes in SMB websites at all costs - and why they're so imperative to website success and conversions. | Read more here: Finding Your Voice: How To Be Unique In A Loud Marketplace Tue, 20 Aug 2019 16:00:00 +0100 Victoria Brock The market is crowded and competitors are everywhere. Generic content written in a rush won't cut it anymore - how can you make your content unique and memorable, and how do you use it to elevate yourself above the competition and stand out to your customers? | Read more here: Quality vs Speed: Which Do Your Customers Want More? Tue, 06 Aug 2019 17:30:00 +0100 Victoria Brock Fast loading websites capture customer interest and make that positive first impression, and quality websites convince them to convert. But with (presumably) finite time and resources, what do you prioritise when building your website - loading speed, or the quality of the website? We asked our senior developer and digital marketing manager how to balance the two when building an effective website. | Read more here: How To Craft Buyer Personas That Actually Accomplish Something Mon, 05 Aug 2019 08:45:00 +0100 Victoria Brock What is a buyer / customer / marketing persona? And why are they important? If you don’t know what it is, or think they’re just for the big businesses and brands, don’t worry. This blog will help you get to grips with what they are, why they’re important, and how they’ll help you co-ordinate your traffic and sales in a positive, productive way. | Read more here: How To Supercharge Your Emails With Personalisation Fri, 28 Jun 2019 14:00:00 +0100 Victoria Brock Customer email inboxes are drowning in material - how do you stand out from the crowd? By thinking strategically and implementing practical personalisation, you can increase opens and clicks, draw traffic back to your website, and put your customers at ease with your personal approach. | Read more here: Free Workshop: Promoting Your Small Business Online Fri, 14 Jun 2019 09:13:00 +0100 Ange Swan We're hosting a free workshop on Wednesday 17 July 2019 in Lyme Regis on "Promoting Your Small Business Online". It's free to attend - register here to grab your free copy of the "Ultimate Checklist for Online Marketing Success". We'll be covering how websites have changed, Search Engine Optimisation, Social Media Essentials, AdWords and Advertising, Content and Photography, with a Q&A at the end to answer all your questions. We'll see you there! | Read more here: How To Smoothly Handle Negative Reviews Online Tue, 11 Jun 2019 09:20:00 +0100 Victoria Brock Red alert! No one likes receiving negative feedback, particularly where other customers may well take a look. The good news is you don’t need to be passive about negative reviews - from before they’ve even happened to well after the fact, there’s proactive steps you can take to avert, engage and fix negative reviews. | Read more here: SEO Jackpot: What Are Backlinks And How To Get Them Thu, 30 May 2019 14:24:00 +0100 Victoria Brock Backlinks are SEO gold-dust and having a quality network of them makes a huge impact in ranking for your target keywords and search terms. What backlinks are, how to prepare for them and how to get them, is a serious SEO strategy that can reap enormous benefits to your business. | Read more here: The Do's and Do Not's of Successful Social Media Marketing Mon, 13 May 2019 08:45:00 +0100 Victoria Brock Social media is a marketing powerhouse for all businesses, no matter size, age or industry, involving creating, curating and sharing content to further your marketing goals. It can be daunting at first, but this list of do's and do not's for social media marketing is a great starting point. | Read more here: How To Create Effective Product Descriptions That Sell Tue, 09 Apr 2019 12:02:00 +0100 Victoria Brock Writing effective product descriptions can be daunting - but using these six techniques will set you on the right track to product descriptions that sell. | Read more here: