News | Open Door Internet http://www.opendoorinternet.co.uk Open Door Internet Fri, 01 Nov 2019 12:48:00 +0000 en hourly 1 5 Fixable Reasons Customers Abandon eCommerce Sites Without Buying (Infographic) http://www.opendoorinternet.co.uk/news/2019/11/01/5-reasons-customers-abandon-ecommerce-sites-without-buying Fri, 01 Nov 2019 12:48:00 +0000 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/11/01/5-reasons-customers-abandon-ecommerce-sites-without-buying Customers abandon their baskets on eCommerce websites for a variety of reasons. In this blog, we'll break down five of the biggest reasons your customers go AWOL - and how to fix it. | Read more here: http://www.opendoorinternet.co.uk/news/2019/11/01/5-reasons-customers-abandon-ecommerce-sites-without-buying Monster Copy: How To Tackle Horrible Writing http://www.opendoorinternet.co.uk/news/2019/10/25/monster-copy-how-to-tackle-horrible-writing Fri, 25 Oct 2019 12:00:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/10/25/monster-copy-how-to-tackle-horrible-writing Most of the Internet is full of terrible written content. The good news is that high-quality written content is far and away Google's favourite, and we want to help you make sure your written content is performing at its best. | Read more here: http://www.opendoorinternet.co.uk/news/2019/10/25/monster-copy-how-to-tackle-horrible-writing 10 Critical UX Mistakes In SMB Websites To Avoid At All Costs http://www.opendoorinternet.co.uk/news/2019/08/25/10-critical-website-ux-mistakes-to-avoid-at-all-costs Sun, 25 Aug 2019 09:00:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/08/25/10-critical-website-ux-mistakes-to-avoid-at-all-costs Here are 10 critical UX mistakes in SMB websites at all costs - and why they're so imperative to website success and conversions. | Read more here: http://www.opendoorinternet.co.uk/news/2019/08/25/10-critical-website-ux-mistakes-to-avoid-at-all-costs Finding Your Voice: How To Be Unique In A Loud Marketplace http://www.opendoorinternet.co.uk/news/2019/08/20/how-to-be-unique-in-a-loud-marketplace Tue, 20 Aug 2019 16:00:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/08/20/how-to-be-unique-in-a-loud-marketplace The market is crowded and competitors are everywhere. Generic content written in a rush won't cut it anymore - how can you make your content unique and memorable, and how do you use it to elevate yourself above the competition and stand out to your customers? | Read more here: http://www.opendoorinternet.co.uk/news/2019/08/20/how-to-be-unique-in-a-loud-marketplace Quality vs Speed: Which Do Your Customers Want More? http://www.opendoorinternet.co.uk/news/2019/08/06/quality-vs-speed-which-do-your-customers-want-more Tue, 06 Aug 2019 17:30:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/08/06/quality-vs-speed-which-do-your-customers-want-more Fast loading websites capture customer interest and make that positive first impression, and quality websites convince them to convert. But with (presumably) finite time and resources, what do you prioritise when building your website - loading speed, or the quality of the website? We asked our senior developer and digital marketing manager how to balance the two when building an effective website. | Read more here: http://www.opendoorinternet.co.uk/news/2019/08/06/quality-vs-speed-which-do-your-customers-want-more How To Craft Buyer Personas That Actually Accomplish Something http://www.opendoorinternet.co.uk/news/2019/08/05/how-to-craft-buyer-personas-that-accomplish-something Mon, 05 Aug 2019 08:45:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/08/05/how-to-craft-buyer-personas-that-accomplish-something What is a buyer / customer / marketing persona? And why are they important? If you don’t know what it is, or think they’re just for the big businesses and brands, don’t worry. This blog will help you get to grips with what they are, why they’re important, and how they’ll help you co-ordinate your traffic and sales in a positive, productive way. | Read more here: http://www.opendoorinternet.co.uk/news/2019/08/05/how-to-craft-buyer-personas-that-accomplish-something How To Supercharge Your Emails With Personalisation http://www.opendoorinternet.co.uk/news/2019/06/28/how-to-supercharge-your-emails-with-personalisation Fri, 28 Jun 2019 14:00:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/06/28/how-to-supercharge-your-emails-with-personalisation Customer email inboxes are drowning in material - how do you stand out from the crowd? By thinking strategically and implementing practical personalisation, you can increase opens and clicks, draw traffic back to your website, and put your customers at ease with your personal approach. | Read more here: http://www.opendoorinternet.co.uk/news/2019/06/28/how-to-supercharge-your-emails-with-personalisation Free Workshop: Promoting Your Small Business Online http://www.opendoorinternet.co.uk/news/2019/06/14/free-workshop-promoting-your-small-business-online Fri, 14 Jun 2019 09:13:00 +0100 Ange Swan http://www.opendoorinternet.co.uk/news/2019/06/14/free-workshop-promoting-your-small-business-online We're hosting a free workshop on Wednesday 17 July 2019 in Lyme Regis on "Promoting Your Small Business Online". It's free to attend - register here to grab your free copy of the "Ultimate Checklist for Online Marketing Success". We'll be covering how websites have changed, Search Engine Optimisation, Social Media Essentials, AdWords and Advertising, Content and Photography, with a Q&A at the end to answer all your questions. We'll see you there! | Read more here: http://www.opendoorinternet.co.uk/news/2019/06/14/free-workshop-promoting-your-small-business-online How To Smoothly Handle Negative Reviews Online http://www.opendoorinternet.co.uk/news/2019/06/11/how-to-smoothly-handle-negative-reviews-online Tue, 11 Jun 2019 09:20:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/06/11/how-to-smoothly-handle-negative-reviews-online Red alert! No one likes receiving negative feedback, particularly where other customers may well take a look. The good news is you don’t need to be passive about negative reviews - from before they’ve even happened to well after the fact, there’s proactive steps you can take to avert, engage and fix negative reviews. | Read more here: http://www.opendoorinternet.co.uk/news/2019/06/11/how-to-smoothly-handle-negative-reviews-online SEO Jackpot: What Are Backlinks And How To Get Them http://www.opendoorinternet.co.uk/news/2019/05/30/seo-jackpot-what-are-backlinks-and-how-to-get-them Thu, 30 May 2019 14:24:00 +0100 Victoria Brock http://www.opendoorinternet.co.uk/news/2019/05/30/seo-jackpot-what-are-backlinks-and-how-to-get-them Backlinks are SEO gold-dust and having a quality network of them makes a huge impact in ranking for your target keywords and search terms. What backlinks are, how to prepare for them and how to get them, is a serious SEO strategy that can reap enormous benefits to your business. | Read more here: http://www.opendoorinternet.co.uk/news/2019/05/30/seo-jackpot-what-are-backlinks-and-how-to-get-them