Open Door Internet Client Sees 400% Increase in Web Sales

Garry Toms Exercise DVD

Open Door Internet client Garry Toms saw an increase in DVD sales of over 400% in comparison to the last year. So what was the secret behind the success? The underused PPC platform of Amazon Advertising.

With organic SEO a long term project and Google AdWords a costly and highly competitive environment, Open Door Internet suggested Amazon advertising as an alternative method to pushing Garry Toms Exercise DVD's out to a new audience. The e-commerce giant has an unrivalled access to millions of searchers, and crucially is a trusted platform for one-off purchases for the client's target demographic. 

We felt it was integral that Garry Toms was meeting his customers at every touch point possible, and with the website very much a long term project we felt there was an untapped market on Amazon. With our vast experience in managing pay-per-click campaigns, we were confident there was potential for the DVD's to flourish. 

The results were fantastic, particularly for The Over 50's Exercise DVD which has seen sales increase by over 400% for the same time period last year. It's a great result and one we fully expect to continue flourishing. The project champions our belief that there is no 'one-size-fits-all' approach for any business, the important thing is to be there where your customers want you, in whatever capacity that may be.

To find out more about working with Open Door Internet and how we can help promote your business online, get in touch! 

Posted by Rob Fellingham on March 10th 2017

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