Are You Following These Basics With Your Social Media?

Small businesses sometimes believe that they don’t have the time or the money to compete with the big guys online so stick with one or two basic forms of advertising. Preferring to rely on traditional forms of advertising such as print ads. Yet the potential customers which can be found online is a much more cost-effective way of directing your marketing efforts. 

Even if you don't consider yourself social media savvy, there are a few simple things which you can do to make sure you're making the most of these platforms. 

Facebook

Facebook 

Create your business page and invite your friends to like your page. Don't be shy, your Facebook page won't fire up on everyone's news feeds automatically. You need active engagement to be seen as a worthwhile page to be showcasing. 

Liking your own posts isn't boastful, it's a necessity. Use the emotion buttons, share some LOVE or a WOW. A simple like won't cut it, the Facebook algorithm likes emotion.

Always use images to stand out. A good clear image will catch the eye of the scroller better than a poor quality image. And try to make sure you're offering something in each post, mix informative ones with sales-type ones. Tell your readers a little extra information about the product or service your advertising. 

Use a good quality, clear profile photo and cover photo. This is the virtual shop front of your business and where you'll instil confidence in your customer. 

And finally, make sure you've got messenger notifications set up on your phone so you can reply to queries asap. 

Twitter

Twitter 

Post consistently, Twitter moves fast so one tweet a day isn't going to reach all your followers. A variation of the same tweet 3 times over a week will make sure the information you're sharing is seen by the majority of your active followers. Your followers don’t all check Twitter at the same time. Some people might check in the morning and then not again until later in the evening. In order to get as much reach as possible, try tweeting throughout the day instead of trying to get all your tweets out during business hours.

Engage with your followers; Ask questions, do Twitter polls or reply in on public conversations. Use the 'trends for you' hashtag suggestions to see what's popular.

As with Facebook, always post an image with your tweet. It'll help you stand out from the other tweets. 

Instagram

Instagram

Instagram is a highly visual platform so post photos and videos that evoke some kind of emotion – happiness, nostalgia, humour, motivation or love are a good starting point. Try to keep positive and not too opinionated too.  High-quality photos with a lot of colours tend to get the most action on Instagram. 

Use Instagram stories to show your business behind the scenes and help connect with your followers. You can highlight your best so followers can access them out of the 24 hour temporary frame. 

After you've written a little blurb to your photo, add some hashtags in the line below. It's a great way to increase your reach on Instagram and even attract new followers. Just don't overuse them and make sure they're relevant. 

If you want to keep followers engaged, you need to post new content on a regular basis. That doesn't mean you need to be posting 10 photos a day. In fact, posting once a day – or at least once every other day

Posted on January 29th 2019

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